Top 5 Social Apps Performance in Nigeria Q3 2022

In the third quarter of 2022, the performance of the top 5 social apps in Nigeria on a unified platform revealed interesting trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive overview of these apps' market performance.

Instagram Lite showed varied performance in Q3 2022. Weekly downloads peaked at around 370K at the end of June but gradually declined to approximately 117K by the end of September. Revenue fluctuated, reaching a high of $287 in the last week of September. Active users remained robust, with a slight increase from 6.8M to 7M over the quarter.

Facebook Lite maintained a steady presence in Nigeria. Weekly downloads saw a moderate decline from 242K at the end of June to about 110K by late September. Revenue peaked at $841 in mid-August before stabilizing around $517 by the end of the quarter. Active users consistently hovered around the 21M mark, peaking at 22M in late August.

TikTok continued to engage users with significant active user growth, starting from 4.1M in late June and reaching up to 4.8M by mid-September. Weekly downloads decreased from 324K at the end of June to 164K by the end of September. Revenue peaked at $42K in early August, with consistent performance through the quarter.

Save Status - Video Downloader saw a notable increase in active users, rising from 18K in late June to 172K by the end of September. Downloads peaked at around 113K in late August but dropped to approximately 35K by the end of the quarter. Despite the high engagement, the app did not generate any revenue during this period.

Pi Network experienced a steady increase in active users, starting at 427K in late June and peaking at 483K by mid-September. Weekly downloads also showed a rising trend, peaking at 81K in early August before declining to around 45K by late September. The app did not generate revenue during this period.

For more detailed insights and data, visit Sensor Tower.